Write by Design

Writing Tips

There's a lot more to writing than stringing words togther. What you say and how you say it can make a difference between a high response to your print product and no response at all.

When developing a print piece, think about what you want to accomplish. Do you want to encourage the reader to purchase your product? Become active in your organization? Attend an upcoming fund raiser? Your desired end result will dictate the tone or voice for your piece through the writing style and images used.

It’s All About the Customer
When writing a newsletter, brochure or catalog, keep in mind is that while this piece is written by your company, it's really for the reader—whether that's a potential client, a member of your organization or an existing customer. A lot of companies get confused about who the piece is really for, and want to include lots of information about things that are important to them, but not necessarily to the customer.

For example, if you are creating a newsletter, think twice about its content. Company employees may care a great deal about that new software to process membership dues faster, but your reader may want to just learn about how their membership is helping the community.

Writing Tips · Editing Tips · Design Tips


Contact us